NEW HOMES AMERICA BUILDER INTERNET SURVEY
Thank you for your participation!

Name     
Company
Email      

1)When you developed your website, did you do it in-house or with an outside source?
In-house
Outside Source
Combination of inside/outside
Do not have a website

2)How is your website maintained on a day-to-day basis?
In-house
Outside Source
Combination of inside/outside

3)Is your website designed as an information source or as a lead generator?
Information source
Lead generator
Both
 

4)Do you have a lead-capturing mechanism on your website?
Yes - visitors must register to receive certain information
Yes - a contact page with email for voluntary registration
No

5)How many leads does your website generate per month?
Less than 50
50-100
100-200
200-300
300+

6)How closely do you monitor your website traffic?
Very closely - on a daily basis
Somewhat closely
Not closely or not at all

7)Who contacts your internet leads? (Check all that apply)
Company lead coordinator
Internet-only Salesperson
On-site Agents
Outside Source

8)How and how quickly are your internet leads contacted?
By phone within a day
By phone within a week
By email within a day
By email within a week
By phone or email - longer than a week
Not sure

9)How do you maintain contact with internet leads?  Please describe the process.

10)When is an internet lead turned over to an on-site salesperson?
Immediately
After contact has been made with the lead
After the lead has been "scrubbed"
Not sure

11)What is your conversion rate from internet leads to sales?
1 in 5
1 in 10
1 in 20
1 in 50
1 in 100
Not sure

12)What is your cost to generate a lead (before scrubbing)?
Less than $10 per lead
$10-$20 per lead
$20-$50 per lead
$50-$100 per lead
Not sure

13)What portion of your internet leads are located outside metropolitan Atlanta?
20% or less
20%-40%
40%-60%
60% or more
Not sure

14)How do you achieve positioning with Search Engines on the internet?
Organic (Keyword based)
Paid Positioning (Sponsored Search)
Banner advertising
Other
Not Sure
 

15)Do you use outside internet websites? (Check all that apply)
Yes, Move
Yes, Homegain
Yes, Inest
Yes, HouseValues
Yes, Reply.com
Yes, other
No
Not sure

16)How do you manage your internet advertising on a daily basis?
In-house
Outside Source
Combination of Inside/Outside

17)Are you happy with the results of your internet marketing program?
Yes
No
Not sure

18)Would you consider having someone manage Sponsored Search for you?
Yes
No
Not sure

19)Do you buy leads?
Yes
No

20)Would you consider buying additional new home leads?
Yes
No
Not sure

21)Do you have specific training for on-site agents on how to handle internet leads?
Yes
No

22)What more would you like to achieve with your website and internet activities?

Thanks again for your participation!